Freestyling for Audience Engagement With Adult Swim

With so much competition for their attention, creating captive audiences is like swimming upstream. How do you navigate through the deluge to engage and retain your target demographic? Adult Swim and the SCAD Collaborative Learning Center endeavored to find the answer with student-created on-air network IDs. See and discuss their results.


Jason DeMarco
Vice president and creative director, on-air
Adult Swim/Cartoon Network

Chris Hartley
Vice president of on-air production
Adult Swim/Cartoon Network

Select SCAD Atlanta students